Out now: the Autocade Yearbook 2024
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Out now: Autocade Yearbook 2024

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The Triumph Motor Co. can trace its roots back to a bicycle retailer in 1885, before branching out and making its own products in 1889. By 1902, it began the manufacture of motorcycles, and automobile production began in 1921 after the acquisition of the Dawson Car Co. By 1936, Triumph divested its bicycle and motorcycle interests, but by 1939 it was put into receivership. In 1944, after interruption by World War II, the Standard Motor Co. bought the remainder of Triumph, including its brand, and transferred production to Canley. Eventually, the Triumph brand was deemed to be stronger than Standard’s, which disappeared in 1963 (at least in the UK; it lived on for many years more in India). By this time, Triumph had been absorbed into the Leyland Motors company (from 1960), and in 1968 this in turn became part of British Leyland. The last Triumph car left Cowley in 1984, by which time the brand adorned what was a Anglicized Honda Ballade (SS). The Triumph brand is currently owned by BMW.


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Out now: Autocade Yearbook 2024