Out now: the Autocade Yearbook 2024
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Out now: Autocade Yearbook 2024

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Jeep can trace its name back to World War II, corrupted from the initials GP, a Ford development code signalling a government contract (G) and an 80 in wheelbase reconnaissance car (P). While built by American Bantam, Willys and Ford for war production, Willys–Overland wound up with the registered trade mark in 1941, and exploited it for civilian markets from the mid-1940s. Jeep’s owners changed hands frequently: Willys was sold to Kaiser in 1953, which became Kaiser–Jeep in 1963. It then became part of the American Motors Corp. (AMC) in 1970. Chrysler purchased AMC in 1987, and it remains part of that group. Various models have come from the Jeep line, including the CJ (Civilian Jeep) series and the more formal Cherokee.


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Out now: Autocade Yearbook 2024