|
|
Line 1: |
Line 1: |
− | The entry-level BMW on launch, succeeding the successful Neue Klasse models. Gained a reputation for being a sporting, well engineered mid-sized car, and became synonymous in the 1980s with the young urban professional. Never that well equipped for the price, the 3er sold principally on good engineering and a driver’s car image, something that continues to this day as the brand’s top seller. Not that exclusive any more—in Britain it outsells supposedly everyday mid-sizers such as the [[Ford Mondeo]]—but ubiquity doesn’t seem to have dulled its image too badly, with the continuation of the sporting M3 models.
| + | For years the entry-level BMW, succeeding the successful Neue Klasse models. Gained a reputation for being a sporting, well engineered mid-sized car, and became synonymous in the 1980s with the young urban professional. Never that well equipped for the price, the 3er sold principally on good engineering and a driver’s car image, something that continues to this day as the brand’s top seller. Not that exclusive any more—in Britain it outsells supposedly everyday mid-sizers such as the [[Ford Mondeo]]—but ubiquity doesn’t seem to have dulled its image too badly, with the continuation of the sporting M3 models. |
| | | |
| | | |
Revision as of 11:49, 23 December 2013
For years the entry-level BMW, succeeding the successful Neue Klasse models. Gained a reputation for being a sporting, well engineered mid-sized car, and became synonymous in the 1980s with the young urban professional. Never that well equipped for the price, the 3er sold principally on good engineering and a driver’s car image, something that continues to this day as the brand’s top seller. Not that exclusive any more—in Britain it outsells supposedly everyday mid-sizers such as the Ford Mondeo—but ubiquity doesn’t seem to have dulled its image too badly, with the continuation of the sporting M3 models.
Marque: BMW | Predecessor: BMW Neue Klasse (115)