Buick Riviera

Personal–luxury challenger to the Ford Thunderbird, with attractive squared-off styling and Coke-bottle line for the first generation, using a name that was previously a designation for luxury Buicks. Ultimately made in eight generations till the end of the 20th century.

• Buick Riviera (1963–5)
• Buick Riviera (1966–70)
• Buick Riviera (1971–3)
• Buick Riviera (1974–8)
• Buick Riviera (1979–85)
• Buick Riviera (1986–93)
• Buick Riviera (1995–9)

Marque: Buick