Replacement for Mark II, which had been going since the 1960s. Toyota found itself with dropping sales in the Mark II and Chaser market, prompting a rethink. Mark X was sportier and higher quality, using the Crown platform; however, it was well priced. The new line worked, and Mark Xs were even sold in China as the Toyota Reiz, as the company focused on selling big cars there. The Mark X Zio, meanwhile, used the same model name, but was in fact a crossover based on the Toyota Auris platform.

• Toyota Mark X (X120)
• Toyota Mark X Zio
• Toyota Mark X (X130)

Marque: Toyota | Predecessor: Toyota Mark II