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Range Rover
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Originally part of the Rover range, the Range Rover combined the comfort of a Rover car with the off-road ability of a Land Rover. It was never targeted at Sloane Rangers who kept their cars in the cities: the idea was that some farmers might want a vehicle that was more civilized than the Land Rover. And for years the Range Rover was just that: never a vehicle for the city set. Range Rovers changed little until 1981, when a four-door bodyshell was introduced; and the models were moved to be part of the Land Rover range. It took regular exports to the United States for the Range Rover to take off as a luxury model, and as consumer tastes changed in the 1980s to embrace off-roaders (the term SUV had not been coined) as everyday cars, it was perfectly poised to take advantage of it.

A replacement was developed while Land Rover was still British, but was launched in 1995 under BMW ownership; and that model’s successor was developed under BMW but launched under Ford, as the Land Rover marque was sold on. A spin-off model, the Range Rover Sport, was developed from the smaller Discovery 3 platform. Today, the latest Range Rover, wider than a Rolls-Royce, is established as the king of off-roaders, with luxury appointments for those who wish for them, and true off-road capability unlike so many of its city-bound rivals.

The brand was spun-off for a compact vehicle, the Range Rover Evoque, in 2010, and a mid-sized one, the Range Rover Velar, in 2017.

Marques: Rover, Land Rover


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Out now: Autocade Yearbook 2024