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Own-brand created by the Yulon Group of Taiwan, which had been the Nissan affiliate on the island. Yulon had gradually increased its development of the cars it made for the Taiwanese market, and was bullish enough by 2008 to create its own brand. Luxgen stands for luxury and genius, and Yulon promised to give it all the resources it needed, despite launching its first M722T minivan during a global recession in 2009. Other models followed in subsequent years, with an SUV and a mid-sized sedan.

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