Although Peugeot had been in Red China since the 1980s, it found greater success with Chinese consumers in its joint venture with Dongfeng Motor, using the Citroën brand. The cars are badged, in Chinese, ‘Dongfeng Citroën’, with Dongfeng literally translating as ‘east wind’.
The company was founded in May 1992 with its HQ in Wuhan, Hubei, China, with Dongfeng and PSA the major shareholders. The central government approved the factory in 2000.
While Citroëns were the first to roll off the line, namely versions of the ZX that included light trucks and a booted four-door that was unique to China, Peugeots were also made by Dongfeng. The ZX-based models eventually seized a large market share among taxi drivers. Other unique models followed, including the Citroën C2 (T21), which was in fact a facelifted Peugeot 206, the C-Triomphe, a booted version of the Citroën C4, and the C-Quatre sedan in 2009.