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Dodge Challenger

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Dodge’s 1970 Challenger was a wider, longer version of the Plymouth Barracuda of the same year, targeted at the premium end of the pony car market that the Mercury Cougar was positioned in. It proved successful initially (an appearance in the cult film Vanishing Point helped), but rising insurance premiums and a backlash against muscle cars killed its chances. Despite the booming pony car market from the mid-1970s on, Dodge did not replace the Challenger, and reused the name on a rebadged Mitsubishi Galant Λ from 1978 to 1983. The name has been revived again for 2008, in a car that looks little changed from the 1970–4 generation, on a shortened Chrysler 300 (LX) platform, called LC.

Marque: Dodge | Successors: Mitsubishi Starion, Dodge Daytona

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