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Vauxhall Corsa

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After the first Opel Corsa was named the Vauxhall Nova in the UK, General Motors Europe decided that model names should be standardized for the 1990s throughout the region. This meant the new Opel Corsa B would be called Vauxhall Corsa in the UK, a name originally rejected in the 1980s because it sounded like coarser. Nevertheless, Vauxhall relaunched the car with a massive campaign featuring major supermodels, which in some respects overcame the name’s misgivings, and the policy has remained into the twenty-first century.

Marque: Vauxhall | Predecessor: Opel Corsa A (Vauxhall Nova)

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