The Plan B marque from SAIC, after it failed to buy the Rover brand from the Ford Motor Co. Roewe’s logo, conceived in 2006, was the same shape as the Rover Viking longship, fitting in to the space on the grille of its first product. 荣威 in Chinese, giving connotations of honour and prestige. Pushed as an “English” marque in China originally, adorning a range of sedans. Sold as MG in some export markets. A premium brand, R, was spun off in 2020; soon renamed Rising.

• Roewe E50
• Roewe Clever
• Roewe 350
• Roewe 360
• Roewe RX3
• Roewe Longmao
• Roewe 550
• Roewe i5
• Roewe Ei5
• Roewe RX5
• Roewe D5 X
• Roewe i6
• Roewe W5
• Roewe D6
• Roewe 750
• Roewe D7
• Roewe Marvel X
• Roewe RX8
• Roewe iMax8
• Roewe 950
• Roewe RX9

q.v. MG, R, Rising