Ji Yue
From AutocadeA partnership between Baidu and Geely, who called Ji Yue (極越/极越) its ‘next-generation automotive robocar brand’ with premium products and advanced cockpits. While the word luxury wasn’t mentioned, Ji Yue pricing carried a premium and competed with the likes of Zhiji. Massive multi-milliard-dollar investment. Originally called Jidu, with a Level 4 semi-autonomous driving model presented. The company was renamed after a reorganization of its shareholding structure, with Ji Yue created in 2023 as the brand retailing to the Chinese market. Disappointing sales in 2024 (cumulative sales from January to November totalled a mere 13,834) saw the brand disbanded rapidly in December.
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