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− | Small car brand, the brainchild of Swatch CEO Nicolas Hayek. Teaming up with Daimler-Benz, after [[Volkswagen]] passed on the deal, a new factory was set up to build the city cars. Swatch eventually withdrew, leaving Daimler-Benz to complete the project, with the first cars emerging in 1998. The line eventually expanded to a four-seater and small coupés, though after losing money on the venture, the range was pared back. | + | Small car brand, the brainchild of Swatch CEO Nicolas Hayek. Teaming up with Daimler-Benz, after [[Volkswagen]] passed on the deal, a new factory was set up to build the city cars. Swatch eventually withdrew, leaving Daimler-Benz to complete the project, with the first cars emerging in 1998. The line eventually expanded to a four-seater and small coupés, though after losing money on the venture, the range was pared back. In 2019, Daimler sold 50 per cent of Smart to [[Geely]], with a view to developing future electric models. |
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Revision as of 22:26, 12 June 2019
Small car brand, the brainchild of Swatch CEO Nicolas Hayek. Teaming up with Daimler-Benz, after Volkswagen passed on the deal, a new factory was set up to build the city cars. Swatch eventually withdrew, leaving Daimler-Benz to complete the project, with the first cars emerging in 1998. The line eventually expanded to a four-seater and small coupés, though after losing money on the venture, the range was pared back. In 2019, Daimler sold 50 per cent of Smart to Geely, with a view to developing future electric models.