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Difference between revisions of "Roewe"
Out now: Autocade Yearbook 2024

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The Plan B marque from SAIC, after it failed to buy the [[Rover]] brand from the [[Ford]] Motor Co. Roewe’s logo, conceived in 2006, was the same shape as the Rover Viking longship, fitting in to the space on the grille of its first product. 荣威 in Chinese, giving connotations of honour and prestige. Pushed as an “English” marque in China originally, adorning a range of sedans.
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The Plan B marque from SAIC, after it failed to buy the [[Rover]] brand from the [[Ford]] Motor Co. Roewe’s logo, conceived in 2006, was the same shape as the Rover Viking longship, fitting in to the space on the grille of its first product. 荣威 in Chinese, giving connotations of honour and prestige. Pushed as an “English” marque in China originally, adorning a range of sedans. Sold as [[MG]] in some export markets.
  
  

Revision as of 01:26, 6 July 2012

The Plan B marque from SAIC, after it failed to buy the Rover brand from the Ford Motor Co. Roewe’s logo, conceived in 2006, was the same shape as the Rover Viking longship, fitting in to the space on the grille of its first product. 荣威 in Chinese, giving connotations of honour and prestige. Pushed as an “English” marque in China originally, adorning a range of sedans. Sold as MG in some export markets.


q.v. MG

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