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Difference between revisions of "Range Rover"
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Originally part of the Rover range, the Range Rover combined the comfort of a Rover car with the off-road ability of a Land Rover. It was never targeted at Sloane Rangers who kept their cars in the cities: the idea was that some farmers might want a vehicle that was more civilized than the Land Rover. And for years the Range Rover was just that: never a vehicle for the city set. Range Rovers changed little until 1981, when a four-door bodyshell was introduced; and the models were moved to be part of the Land Rover range. It took regular exports to the United States for the Range Rover to take off as a luxury model, and as consumer tastes changed in the 1980s to embrace off-roaders (the term SUV had not been coined) as everyday cars, it was perfectly poised to take advantage of it.
 
Originally part of the Rover range, the Range Rover combined the comfort of a Rover car with the off-road ability of a Land Rover. It was never targeted at Sloane Rangers who kept their cars in the cities: the idea was that some farmers might want a vehicle that was more civilized than the Land Rover. And for years the Range Rover was just that: never a vehicle for the city set. Range Rovers changed little until 1981, when a four-door bodyshell was introduced; and the models were moved to be part of the Land Rover range. It took regular exports to the United States for the Range Rover to take off as a luxury model, and as consumer tastes changed in the 1980s to embrace off-roaders (the term SUV had not been coined) as everyday cars, it was perfectly poised to take advantage of it.
  
A replacement was developed while Land Rover was still British, but was launched in 1995 under [[BMW]] ownership; and that model’s successor was developed under BMW but launched under [[Ford]], as the Land Rover marque was sold on. A spin-off model, the Range Rover Sport, was developed from the smaller Discovery 3 platform. Today, the latest Range Rover, wider than a [[Rolls-Royce]], is established as the king of off-roaders, with luxury appointments for those who wish for them, and true off-road capability unlike so many of its city-bound rivals.
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A replacement was developed while Land Rover was still British, but was launched in 1995 under [[BMW]] ownership; and that model’s successor was developed under BMW but launched under [[Ford]], as the Land Rover marque was sold on. A spin-off model, the [[Range Rover Sport]], was developed from the smaller Discovery 3 platform. Today, the latest Range Rover, wider than a [[Rolls-Royce]], is established as the king of off-roaders, with luxury appointments for those who wish for them, and true off-road capability unlike so many of its city-bound rivals.
  
 
The brand was spun-off for a compact vehicle, the Range Rover Evoque, in 2010.
 
The brand was spun-off for a compact vehicle, the Range Rover Evoque, in 2010.
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*[[Range Rover (2002–12)]]
 
*[[Range Rover (2002–12)]]
 
*[[Range Rover (2012–)]]
 
*[[Range Rover (2012–)]]
*[[Range Rover Sport]]
 
 
*[[Range Rover Evoque]]
 
*[[Range Rover Evoque]]
  

Revision as of 10:30, 29 March 2013

Originally part of the Rover range, the Range Rover combined the comfort of a Rover car with the off-road ability of a Land Rover. It was never targeted at Sloane Rangers who kept their cars in the cities: the idea was that some farmers might want a vehicle that was more civilized than the Land Rover. And for years the Range Rover was just that: never a vehicle for the city set. Range Rovers changed little until 1981, when a four-door bodyshell was introduced; and the models were moved to be part of the Land Rover range. It took regular exports to the United States for the Range Rover to take off as a luxury model, and as consumer tastes changed in the 1980s to embrace off-roaders (the term SUV had not been coined) as everyday cars, it was perfectly poised to take advantage of it.

A replacement was developed while Land Rover was still British, but was launched in 1995 under BMW ownership; and that model’s successor was developed under BMW but launched under Ford, as the Land Rover marque was sold on. A spin-off model, the Range Rover Sport, was developed from the smaller Discovery 3 platform. Today, the latest Range Rover, wider than a Rolls-Royce, is established as the king of off-roaders, with luxury appointments for those who wish for them, and true off-road capability unlike so many of its city-bound rivals.

The brand was spun-off for a compact vehicle, the Range Rover Evoque, in 2010.


Marques: Rover, Land Rover

 

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