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Plymouth

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The Plymouth marque was created in 1928 by Walter P. Chrysler to compete in the low-end market dominated by Ford and Chevrolet. The Plymouth cars were pricier, but were better specified, and had their origins in the Maxwell. It helped Chrysler survive the Great Depression, and it even overtook Ford as the best selling US brand very briefly in the 1940s. Plymouth’s Forward Look styling theme of 1957 saw sales soar, but quality was poor; its 1959–62 models were not well received. The slump continued into the 1970s, as Chrysler ran into trouble, and most of its range were essentially twins of Dodge models, plus a few rebadged Mitsubishis. In the late 1990s, Chrysler intended to revive Plymouth with unique models, beginning with the Prowler, a modern-day hot rod. The styling theme was meant to continue with the PT Cruiser, which was eventually launched as a Chrysler after the marque was axed by the newly merged DaimlerChrysler AG of Germany. The last cars were for the 2001 model year, with the final Plymouth Neon leaving the assembly lines on June 28, 2001.

q.v. Chrysler, Dodge, DeSoto, Maxwell, Eagle, Valiant





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