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Difference between revisions of "Opel Isuzu"

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(New page: The US had been selling Opel Asconas and Mantas at Buick dealers, but when the Deutschemark to dollar exchange rate proved unfavourable, the decision...)
 
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The US had been selling [[Opel Ascona A|Opel Ascona]]s and [[Opel Manta A|Manta]]s at [[Buick]] dealers, but when the Deutschemark to dollar exchange rate proved unfavourable, the decision was made to source future Opels from Isuzu of Japan. It made some sense: with the T-car programme, Isuzu was making an Opel design, so GM wasn’t exactly lying to the consumer when it offered the original Gemini as the Opel Isuzu for the 1976 model year, touting German design with Japanese quality. The name didn’t stick: by 1977, the Gemini was offered as the Buick/Opel.
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The US had been selling [[Opel Ascona A|Opel Ascona]]s and [[Opel Manta A|Manta]]s at [[Buick]] dealers, but when the Deutschemark-to-dollar exchange rate proved unfavourable, the decision was made to source future Opels from Isuzu of Japan. It made some sense: with the T-car programme, Isuzu was making an Opel design, so GM wasn’t exactly lying to the consumer when it offered the original Gemini as the Opel Isuzu for the 1976 model year, touting German design with Japanese quality. The name didn’t stick: by 1977, the Gemini was offered as the Buick/Opel.
  
  

Latest revision as of 13:21, 22 October 2011

The US had been selling Opel Asconas and Mantas at Buick dealers, but when the Deutschemark-to-dollar exchange rate proved unfavourable, the decision was made to source future Opels from Isuzu of Japan. It made some sense: with the T-car programme, Isuzu was making an Opel design, so GM wasn’t exactly lying to the consumer when it offered the original Gemini as the Opel Isuzu for the 1976 model year, touting German design with Japanese quality. The name didn’t stick: by 1977, the Gemini was offered as the Buick/Opel.



Marque: Opel | Predecessors: Opel Ascona A, Opel Manta A | Successor: Buick/Opel





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