Haima (海馬 or 海马, literally seahorse) is a contraction of Hainan–Mazda, descended from the Hainan Auto Works, which had become part of the First Automobile Works (FAW). It began building cars under licence from Mazda—when the company became Haima—and the Japanese firm held a 17·5 per cent stake. However, when Mazda wound up with three partners in China, the government intervened, saying the firm could not have that many, and cooperation with Haima came to an end. Today, the Hainan firms are owned by FAW (49 per cent), Hainan Auto Group Corp. (49 per cent) and the Hainan Provincial Government (2 per cent). In 2007, Haima absorbed Zhengzhou, a firm in Henan province which had been building small vans and a pick-up truck, and had plans for a small, entry-level microcar. Despite ending cooperation with the Japanese firm, Haima models continued with Mazda-like styling, and some models continue to have older Mazda technology. As the 2010s progressed, Haima grilles began taking on more Buick-like characteristics.

• Haima Aishang
• Haima Wangzi
• Haima M2
• Haima M3
• Haima Family
• Haima 3
• Haima Freema
• Haima Huandong
• Haima S3
• Haima S5
• Haima M6
• Haima S7
• Haima M8