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Eunos

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Mazda’s forecasters made a big miscalculation for the early 1990s: it had expected the economy to grow, and planned new divisions for the company, including Eunos, Autozam and Efini to go alongside the core Mazda brand. Unfortunately for Mazda, the plans became reality in 1989, after the stock market crash of 1987, and it had committed to numerous models to fill the niches.

Eunos began with a badge-engineered and more luxurious Mazda Familia Astina at the bottom end called the 100, and went up to the rotary-engined Cosmo at the top—having shifted this model from the core Mazda range. Two significant models were part of Eunos: the Presso, which was exported as the Mazda MX-3, and the Roadster, better known outside Japan as the Mazda MX-5 or the Mazda Miata.

While the Roadster lasted into 2000, Eunos offerings were killed off or absorbed back into Mazda by 1997.



q.v. Mazda





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