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Once used as a model name at Chery, Cowin (凱翼/凯翼) was spun off into its own marque in 2014, a joint investment between Chery Commercial Vehicle Co., Anhui Jiangbei Development Co., and Wuhu Construction Investment Co., Ltd. Supposedly aimed at younger buyers, with entry-level vehicles, though these were based on old Chery tech.

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