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Toyota Corolla (E10)

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Toyota Corolla (E10). 1966–70 (prod. 1,170,000 approx.). 2- and 4-door sedan, 2-door coupé, 3-door wagon. F/R, 1077, 1166 cm³ (I4 OHV). The car that kicked it off. Toyota spotted room for a small car as the Japanese middle class grew. Very conventional, drum brakes initially, front discs later. Perhaps established the idea for the Corolla line that basic motoring sells—it need not be the latest technology—but how that appealed to a global market. Aimed at export, toward a ‘general user’. Some creature comforts such as cigarette lighter, reclining seats, two-speed wipers. Four-door and wagon added May 1967. Coupé, from April 1968, sold as Sprinter in some markets—Sprinter line had not split from Corolla line at this point. Larger engine from 1970.

Manufacturing location: Takaoka, Japan

Marque: Toyota | Model: Toyota Corolla | Successors: Toyota Corolla (E20), Toyota Sprinter (E20)

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