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Incorporated in 1944, Premier began as the Indian licensee for Chrysler cars from 1947, and signed an agreement with Fiat in 1950. The company had steadily localized the designs of the cars it built, and by 1965, all the components for the Fiat models were sourced indigenously. With the Fiat agreement expiring in 1972, Premier began marketing models under its own marque, notably the Padmini, based on the Fiat 1100D. Other Fiat-based models still followed, including the 118 NE, a Fiat 124 lookalike with a Nissan engine. A JV with Fiat began in 1997, as well as agreements with Peugeot, and with Japanese companies, including Mitsubishi. As of 2009, Premier assembles a Daihatsu Terios lookalike, called the Rio.

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