Lexus
From AutocadeLuxury brand from Toyota, with first models released 1989. Initially the Lexus range was made up of models that were also sold as Toyotas in the home market, including a Camry hardtop and a rebadged Soarer. Highly successful in the US, less so in Europe. Sold on refinement (Toyota Celsior-based LS was quieter than any Mercedes-Benz or Rolls-Royce), quality (even minutiæ such as steering wheel stitch density was looked into) and good value (on the basis that even rich people buying luxury cars would like a bargain). Now fully established, Lexus even launched in Japan in the 2000s, and began having models exclusive to its range.
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