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Lexus

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Luxury brand from Toyota, with first models released 1989. Initially the Lexus range was made up of models that were also sold as Toyotas in the home market, including a Camry hardtop and a rebadged Soarer. Highly successful in the US, less so in Europe. Sold on refinement (Toyota Celsior-based LS was quieter than any Mercedes-Benz or Rolls-Royce), quality (even minutiƦ such as steering wheel stitch density was looked into) and good value (on the basis that even rich people buying luxury cars would like a bargain). Now fully established, Lexus even launched in Japan in the 2000s, and began having models exclusive to its range.



q.v. Toyota





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