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Efini

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Luxury marque, written ɛ̃fini on the publicity, with the IPA code for the first character, making the pronunciation infini. Efini was part of Mazda’s expansion for the 1990s, which failed after the bubble economy burst, although buyers themselves were confused about what each brand had to offer. Efini was supposedly the upscale one, offering wider models, with the MS-6 (exported as the Mazda 626 hatchback) at the entry level. Mazda’s five-channel retail plans formally came to an end in 1996.



q.v. Autozam, Eunos





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